3 Simple Ways To Improve Your Law Firm Visibility
While it’s true that lawyers can attain many clients through the quality of their services alone, a lawyer or a law firm that is looking to grow their business needs to adapt themselves to the latest industry trends. The “do good work and clients will come” adage is less true today than it was thirty years ago.
Clients today are not required to book an appointment with a lawyer offline but can review a law firm from online profiles on LinkedIn, Facebook, and other portals. Thus, due attention must be paid to the online presence, which must constantly be maintained to stay relevant and well connected.
The best way to be on top of one’s game is to exhibit excellent Thought Leadership. Online marketing for law firms can get the much-needed boost through Thought Leadership, as it can allow stable and trustworthy relations with clients, in an online setting with all the resources at hand. By adopting this astounding approach, law firms can easily gain a large and participative online presence.
That being said, here are 3 simple ways to improve your visibility as a law firm or an independent lawyer.
Increase the business generating potential of your law firm’s online platform
If your online platform is going to become your best performing salesperson, it needs to be in a position to be found. Search Engine Optimisation (SEO) will always be an important tool for online law firm business generation. SEO best practices may change, and it’s important to have somebody on board that has an awareness of the shifting sands of search, but if your website isn’t effectively presented to search from a technical SEO perspective, it will never generate you value.
SEO involves techniques that send signals that show Google your pages are valuable resources based on what people are searching for. This process will help to ensure your website appears high on the list of search engine results and maximize the number of people who visit your site. Therefore, for Search Engine Optimization to be effective, you will need to optimize your entire website. And one first thing to look into is your content.
Build Trust by Creating Content
If your law firm has a marketing department, they’re probably always asking your lawyers for content (and for good reason). Blogs are a great way for your law firm to naturally pump search engines with your keywords. Posting merely once or twice per week will boost your law firm’s website visibility.
One of the best ways to showcase your Thought Leadership is by creating content that appeals to your Target Audience. Identify the challenges your clients are facing and create content that will be helpful to them. For example, for lawyers in many practice areas, COVID-19 has presented numerous opportunities for educating clients about new laws and how to deal with the many challenges the pandemic presents on every communication channel.
Develop a social media strategy
Whether we are thinking of Organic Social Media or Paid Social Media, a consistent strategy on social media platforms is always a good choice in order to gain more visibility. The number of law firms, lawyers, solicitors etc. (whatever the professional title) who see the potential of social media to expand their online presence is growing. Yet using social media to simply share information about you, through your latest updates and links back to your online platform isn’t going to help you stand out from the crowd (although it is important for traffic and social signals).
By designing, implementing and sticking to a social media strategy that is aligned to your overarching business goals, you will:
- reach more potential clients
- develop new relationships and strengthen existing ones
- demonstrate your industry expertise and experience
- establish your position of Thought Leadership
- gain insight into what your competitors are doing
- generate more business online
The last decade has seen a transformation of the entire industry. Transactions and dealings are now global, the world has become smaller, and interactions take place at a faster rate. All this is due to the emergence of the internet, especially in terms of networking and online marketing for law firms. Fortunately, there are always ways for every law practitioner to grow their business. A professional legal coach would always advise and support you, not only in building your social media strategy but in creating breakthrough results for your online legal business.